Print Design

Developed a comprehensive corporate identity for LYF (Love Yourself Financially), a financial wellness company dedicated to empowering individuals to take control of their financial futures. The project encompassed a range of print collateral, billboards, flyers, and a detailed brand guideline, all aimed at creating a strong and recognizable brand presence.

To maintain consistency in all branding efforts, we developed a comprehensive brand guideline. This document includes detailed instructions on logo usage, color palettes, typography, and design principles, ensuring that LYF’s brand identity remains cohesive across all platforms and materials. The brand guideline serves as a valuable resource for LYF’s marketing team, allowing them to maintain a strong and consistent brand presence.

Challenge & Solution

One of the primary challenges was to create a cohesive and professional corporate identity that effectively communicates LYF’s mission and values. We addressed this by designing visually appealing print collateral, including business cards, letterheads, and brochures that reflect the brand’s ethos of financial empowerment and positivity. Additionally, we designed impactful billboards and flyers to increase brand visibility and reach a wider audience. The use of a consistent color scheme, typography, and design elements ensured a unified and professional brand image.

Final Result

The final corporate identity for LYF successfully establishes a professional and empowering brand image. The cohesive design of the print collateral, billboards, and flyers effectively communicates LYF’s mission of financial wellness and empowerment. The brand guideline ensures that LYF can maintain a consistent and recognizable brand presence, reinforcing its commitment to helping individuals love themselves financially.