Product & Packaging

Designed a range of products for Simple, a coffee café based in Cape Town that emphasizes minimalism and quality. The project involved creating a cohesive design for various café items, including coffee cups, packaging, and promotional materials, all reflecting the café’s clean and straightforward aesthetic.

To further enhance the customer experience, we incorporated eco-friendly materials in the product design. By using sustainable packaging and recyclable coffee cups, we aligned Simple’s brand values with environmentally conscious practices. This not only appeals to eco-aware customers but also reinforces the café’s commitment to quality and simplicity.

Challenge & Solution

The primary challenge was to develop a product design that embodies the essence of simplicity while still being visually appealing and functional. To achieve this, we focused on a minimalist design approach, using neutral colors, clean lines, and subtle branding. We designed sleek and modern coffee cups and packaging that not only look elegant but also provide a comfortable and practical experience for customers. Additionally, we created promotional materials that align with the café’s minimalist ethos, ensuring a consistent and recognizable brand identity.

Final Result

The final product design successfully captures the minimalist and quality-focused identity of Simple Coffee Café. The cohesive and elegant design of the coffee cups, packaging, and promotional materials creates a memorable and enjoyable customer experience. The use of eco-friendly materials further strengthens the brand’s reputation as a modern and responsible coffee destination.